The Elevator Speech
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What is it?
An elevator speech is a concise, carefully planned and well-practiced description about you that anyone would be able to understand in the time it would take to ride up (or down) an elevator. For actuaries, this presents a unique opportunity to tell people what you do in short, concise presentation—all in less than 60 seconds. |
How do I create it?
An elevator speech should contain:
1. A "hook": An opening statement or question that piques the person's interest to want to hear more. This could include an idea or solution to a problem that your organization is dealing with.
2. Core message: Briefly explain your idea(s) or how you can help solve the problem. Be careful to speak the other person's language and avoid using your own professional jargon.
3. Conclusion: Ask for something be it a follow-up meeting or to send additional information.
4. About 150–225 words: Anything longer than this will be lost - it should go no longer than 60 seconds.
Remember it is imperative to work on your speech until it is perfectly crafted. Make it such a part of who you are that you can do it smoothly and without any hesitation.
When do I use it?
This speech can be used for a variety of purposes and you do not need to be moving vertically to use it. It can be used when attending a conference, convention, or any type meeting with networking opportunities as well as when working with your peers and new staff. Remember this is an opportunity to market yourself and let your colleagues know more about you, your skills and how you contribute to the success of your organization.
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Do's and Don'ts
1. DO make your speech sound effortless, conversational and natural |
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2. DO practice your speech again and again and again |
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3. DO maintain eye contact with the listener |
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4. DO incorporate examples and stories to help support your point |
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5. DO focus on the benefits and how you can help solve problems |
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6. DON'T ramble—be familiar with your speech so you don't get off track |
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7. DON'T get bogged down with jargon or acronyms that the listener may not
understand |
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8. DON'T forget to include your competitive advantage-why you perform/do this
better than anyone else |
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9. DON'T hesitate to develop different versions of your speech for different
situations or audiences
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